![]() Think broader and be customer orientated. What does the reader really want to see or learn more information about?Ĭan’t think of any good relevant topics? Take a look at your competitor’s page research and research! There must be topics that can trigger reader’s engagement and interest. Start to do a mind map and find keywords and key topics linked to your business/ industry. But what SHOULD you post in order to trigger them to actually purchase? Learn 6 Key Techniques to Increase Conversion on Social Media 1) Relevant ContentĬontent marketing starts with engaging content grab interesting, relevant topics around your business. This indicates they have the potential of becoming a sales lead. Either they want to learn more about your products and service or they simply want to follow some beneficial content that could be of use to them. If users already clicked your ”like” button, then congratulations! These users must have an underlying reason for following you in the beginning. After all, it’s called a ”social” platform. ![]() You can leverage the social media platform simply to showcase your products/services and engage with relevant audiences. Lead your Followers into the Buyers JourneyĪs contradicting as it seems, there is no need to push your product/ services through social media. Are you spending a lot of money on Facebook/ Instagram Ads but it’s not converting into any sales? If that’s you, read on….
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